Overview

This course is designed to equip startup founders and marketing teams with essential digital marketing skills needed to grow their online presence and attract customers. In today's competitive market, mastering online marketing is crucial for the success of any startup.

You will explore a wide range of topics, including search engine optimization (SEO), social media marketing, content strategy, email marketing, and analytics. Through practical examples and hands-on exercises, you'll learn how to create and implement effective digital marketing campaigns.

By the end of this course, you'll have a solid understanding of the digital marketing landscape and be able to apply these strategies to boost your startup's growth.

Who this course is for

• Startup founders looking to expand their online presence
• Marketing professionals new to the startup environment
• Entrepreneurs seeking to understand digital marketing fundamentals
• Small business owners aiming to increase customer engagement

What you'll learn

• Develop and implement a comprehensive digital marketing strategy
• Optimize your website for search engines (SEO)
• Create engaging content that resonates with your target audience
• Leverage social media platforms to increase brand awareness
• Utilize email marketing to nurture leads and boost conversions
• Analyze and interpret digital marketing analytics
• Understand paid advertising options and how to maximize ROI

Requirements

• Basic understanding of business and marketing concepts
• Access to a computer and internet connection
• Willingness to learn and apply new strategies