COURSE BUSINESS ROADMAP - DAY 4
Create your first lead magnet
Completion Time: 2 hours
Develop a compelling lead magnet that provides free value in exchange for contact details. This could be a cheat-sheet, mini-course, or resource guide, designed to attract and build your mailing list.
Introduction.
Creating a lead magnet is an essential step in building your email list.
It involves offering something valuable to your potential customers in exchange for their contact information. Today, you'll design your first lead magnet.
What is a lead magnet?
A lead magnet is free content provided in exchange for an individual's contact details, usually an email address. The best lead magnets address a specific problem or offer a significant benefit to your target audience.
Words of wisdom.
The step-by-step process to create your lead magnet.
Identify your audience’s needs
- Pinpoint a simple problem or need your target audience has that you can address quickly.
Choose the type of lead magnet
- Opt for easy-to-create formats that can be completed in less than an hour, such as a checklist, a short guide, or a template.
Develop your content
- Keep the content concise and focused. Ensure it provides immediate value and is actionable.
Design and package your lead magnet
- Use a tool like Canva to quickly create visually appealing checklists or templates.
- Ensure the design is clean and aligns with your brand, but don’t overcomplicate the visuals. You can always update it later.
Set up the delivery system
- Set up a simple landing page using ConvertKit or Kajabi, where visitors can enter their email addresses to receive the lead magnet.
- Automate the delivery of the lead magnet via email once someone subscribes.
Tools & resources to help you.
Kajabi
Use this platform for landing page creation and email automation if you also plan on using Kajabi for your website and course platform.
ConvertKit
Use this platform for landing page creation and email automation if you are not using Kajabi for your website or course platform.
Actionable tips for effective lead magnets.
- Keep it simple: The simpler the lead magnet, the quicker your audience can perceive its value and make the decision to opt in.
- Focus on quality over quantity: A concise, high-quality lead magnet often performs better than a longer, more detailed one that may be perceived as too time-consuming.
Conclusion.
A simple, well-crafted lead magnet is a vital tool for initiating relationships with potential customers and growing your email list. By focusing on quick wins that provide immediate value, you can effectively attract leads and set the stage for future purchases.
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