COURSE BUSINESS ROADMAP - DAY 3
Create your email newsletter
Completion Time: 1 hour
Set up an email newsletter to connect with your audience. This foundational marketing tool helps you build relationships, distribute valuable content, and stay top of mind with your prospects and customers.
Introduction.
An email newsletter is a MUST.
Today, we’re diving into one of the most effective tools for engaging with your audience and driving course sales—your email newsletter. An email newsletter allows you to stay connected with your audience, deliver valuable content, and nurture leads into paying customers.
The importance of email marketing...
Email marketing offers a direct line of communication with your audience and has higher conversion rates than most other marketing channels. It’s essential for building trust, adding value, and consistently engaging your prospects and customers.
Words of wisdom.
The step-by-step process to create your email newsletter.
Select an email marketing platform
- Kajabi: The best choice if you're planning to build your website and host your course content with Kajabi. It offers seamless integration for your marketing and content needs.
- ConvertKit: Ideal for those who want advanced automation and segmentation features, but are not using Kajabi for their website or course platform.
Set up your email list
- Initially, you can use the default email opt-in page provided by your chosen email marketing platform. This allows you to start building your list even if you don’t have a website yet.
- When your website is ready, you can integrate your email opt-in forms directly into your site for a seamless user experience.
Design your newsletter
- Start with the default templates provided by ConvertKit or Kajabi. These are designed to be responsive and user-friendly.
- Keep the design simple and clean, focusing on readability and brand consistency.
Develop a content strategy
- Decide what type of content will most benefit your audience. This might include updates on new courses, exclusive tips, or motivational content.
- Plan the frequency of your newsletters. Consistency is key, whether you choose to send them weekly, biweekly, or monthly.
Tools & resources to help you.
Kajabi
The best choice if you're planning to build your website and host your course content with Kajabi. It offers seamless integration for your marketing and content needs.
ConvertKit
Ideal for those who want advanced automation and segmentation features, but are not using Kajabi for their website or course platform.
Actionable tips for engaging email campaigns.
- Personalization. Use the data you gather to personalize emails. Address subscribers by name and tailor content to their interests whenever possible.
- Content Quality: Ensure your newsletters always add value. Whether it’s a tip, a discount, or an insightful story, make it worthwhile for subscribers to open your emails.
Conclusion.
An email newsletter is more than just a marketing tool; it's a direct line to your audience that helps build long-term relationships.
Starting simple with ConvertKit or Kajabi allows you to grow your subscriber base effectively. As your business and technical skills evolve, you can expand your newsletter's complexity and customization.
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